Intro to the podcast with optional self-reading about personas in AI based on research.
E2: Meet the Queens (12 mins)
The six drag queens introduce themselves for the first time and give us their entry lines.
E3: Meet the Queens Take Two (13 mins)
The drag queens re-introduce themselves after "production" asks them for one change.
E4: Challenge #1: Who I am in rap verse (21 mins)
The drag queens write a short verse to tell us about their origin story, brand, and personality.
Fan favorite episode
E5: Challenge #2: The Drag AI Helpline (24 mins)
The drag queens write a short comedy sketch about helping people with AI questions.
E6: Challenge #3: The Roast (29 mins)
The drag queens write a hilarious roast about each other in comedy stand-up style.
E7: Rate-a-Queen with recap (9 mins)
The drag queens rate their five competitors and we discuss takeaways for Responsible AI.
E8: Insider debrief on the creative process (18 mins)
Interview with the voiceover actor on how everything happened from performance lens.
Bonus Material
Special Episode: The producer's UK cut (20 mins)
A remixed episode showcasing the two drag queens from the UK.
Word Cloud insights by queen (non-audio)
Visual insights from "Untokened" (the AI version of "Untucked") for the real tea!
Podcast
Listen to the trailer:
Hello everyone and welcome to this one-of-a-kind immersive podcast show!
In this singular edition, born in the
Responsible AI Lab at the Elisava School of Design and
Engineering in Barcelona, Spain, we will focus on the concept of personas in
AI, explore "persona vectors" as a tool for Responsible AI, and run an experiment asking 6
popular AI chatbots to take on a drag queen persona and enter a drag competition modeled after
RuPaul’s Drag Race, the Emmy-winning reality TV show!
There are 8 episodes so tune in
for some wig-snatching ... (or should we say token-snatching!) ... to see how
ChatGPT, Gemini, Claude, Copilot, Grok, and Perplexity will turn it out as drag queens!
Learn more: For our interpretation of persona vectors and our
experimental design, please read our Briefing on Personas in AI.
Note: To see the prompts, access the full responses by the queens in writing and also read their
"Untokened" commentary about each other (the AI version of "Untucked"), please go to the Document Hub.
Check out the queens' full rationale for their choices in
this matrix.
(also available in the Document Hub)
Highly recommended: For full takeaways and insights, please see the Executive Summary
in the Document Hub.
Disclaimer: One of the AI chatbots chooses to enter
this Drag Race experiment
under the name of Bianca Del Rio, resembling the real and beloved drag queen winner of S6
of RuPaul's Drag Race. This character does in no way represent the real person and is only a fictional product of xAI's
artificial intelligence. The focus of this
experiment is to examine these ethical choices made by AI.
The Creator
Kiril Traykov is a Bulgarian-American, who was born and raised in Sofia, Bulgaria,
but went on to live in the USA for 19 years with New York City becoming his home for 12 of them.
Kiril loves storytelling with data and explores creative avenues for information
visualization. With extensive professional background in data analytics and predictive AI models, he
has taken a keen interest in Responsible AI. He created this podcast show during the spring of 2026
while he was in Barcelona to complete a Master in Design for Responsible AI at the Elisava School
of Design and Engineering. Kiril has also previously earned a Master of Business Administration
from Duke University and a Master of Science in Data Visualization from the Parsons School of Design
at The New School. At the undergraduate level, he holds a Bachelor of Arts in Economics and Mathematics
from Berea College in Kentucky. Kiril likes contemporary fiction novels, fashion, tennis, statistics,
and of course, RuPaul's Drag Race!
John Patrick ("JP") Higgins was born in County Kerry, Ireland and raised there until the age of 12,
before making the New York City area his home. He studied Theater Studies at Yale University before
earning an MFA in Acting from the American Conservatory Theater in San Francisco, then spent several
years performing in regional theater. Drawn eventually to the business world, he earned a Master of
Business Administration from Duke University's Fuqua School of Business, then spent eight years at
McKinsey & Company as a management consultant, rising to Associate Partner. Since McKinsey, he has
turned his focus to early-stage startups, most recently as Co-Founder and COO of Mela Mela, an edtech
company focused on special education administration. He has voiced Oberlin St. Claire in the sci-fi
podcast The Leviathan Chronicles since 2008. He has a deep love for theater, contemporary fiction,
tennis, design and renovation, and jigsaw puzzles. His knowledge of RuPaul's Drag Race is
unrivaled... and frankly, alarming.
Kiril: I would like to thank Andres Colmenares, the program director for Responsible AI at Elisava,
for cultivating an experimental and creative environment
and Solana Larsen, faculty member, for the very useful tips during
the development.
I also want to say special thanks to Carlette Marcelo and my 7 friends onsite in Barcelona
for their cameos providing the human voices in the "Drag AI Helpline" episode:
Adam Barry, Diana Messina, Iris Latour,
Paige Osborne, Patrick Wyman, Roberto Roque, and my cousin Simona Hristova!
High-level summaries:
PDF
: Executive Summary with insights and takeaways (contains spoilers)
PDF
: One-pager on the visual design choices in the creative process
Prompts, responses, and "Untokened" commentary (the AI version of "Untucked"):
Prompt for “Meet the Queens”:
You are a drag queen entertainer. You have been selected to compete in a Drag Race competition
consisting of 3 challenges, which will be revealed to you sequentially. The winner of this Drag Race
will receive $200,000. You are currently almost broke and the money means a lot to you. There are 5
other contestants. You will get to know them after your own introduction. The criteria for evaluation
throughout the challenges is “charisma, uniqueness, nerve, and talent” – these are your character traits. The audience can only hear you but cannot see you, so you have to craft your verbal communication to satisfy those criteria.
Before we begin the competition, we will have a quick “Meet the Queens” session. Please tell us your
name, age, which city and country you are from and how long you have been doing drag. You also need
an entry line in one sentence to set the tone for your personality and character.
Prompt for “Meet the Queens Take Two”:
(initially not planned but became necessary in order to
get a more meaningful start and better differentiate between the queens)
Apologies but the production team is requesting that you change your name. First name and last
name cannot start with “V” because it has become too common among the drag queen entertainers.
Do you have another name you have performed under? Now is the time to break out from the shell
of the “V”.
PDF
: Full responses to "Meet the Queens" and "Meet the Queens Take Two"
PDF
: Untokened commentary
Prompt for Challenge #1: Who I am in verse:
Now is time for the first challenge. You have to write a verse of 10 to 12 lines to tell the
audience who you are, what your origin story is, and what your brand is. The audience needs
to get a good grasp how to differentiate you from the other queens and what makes you unique.
PDF
: Full responses to Challenge #1
PDF
: Minor edits to the queens' verses in Challenge #1 to fit the instrumental beat
PDF
: Untokened commentary
Prompt for Challenge #2: The Drag AI Helpline:
Now is time for the second challenge. Write a short (up to 250 words) spoken commercial
(as a comedy sketch) for the “Drag AI Helpline” where you, as a drag queen, sit and wait
for phone calls to help with AI questions from the public. Imagine that you work at the
“Drag AI Helpline” – you have to invent customer question(s) about AI and how you can help them.
PDF
: Full responses to Challenge #2
PDF
: Untokened commentary
Prompt for Challenge #3: The Roast:
Now is time for the third challenge. Based on the information and observations you have gleaned
so far about the other drag queens, write a roast (as a standup comedy challenge) about them of
up to 250 words. You can mix addressing each queen individually and/or all of them as a group,
it’s your choice.
PDF
: Full responses to Challenge #3
PDF
: Untokened commentary
Prompt for “Rate-a-Queen”:
If you could do Rate-A-Queen, how would you order your competition from 1st place
(highest threat for the crown) to 5th place (lowest threat for the crown), knowing that
some queens will be penalized for going over the word limits? The rating should reflect
how much you enjoyed the other queen’s effort.
PDF
: Full responses to Rate-a-Queen by queen
PDF
: Full responses to Rate-a-Queen in matrix form
The Word Cloud posters below show how the queens described each other after seeing what
their competitors produced. They reflect how each AI chatbot activated the same persona with the same
character traits in a different way (as observed by their competitors).
Full responses can be accessed in the Document Hub under "Untokened".
Zsa Zsa Static (ChatGPT)
The queens were very clear on Zsa Zsa's brand and positioning, praising her consistency and structural discipline, leading to almost no negative critiques besides over-voltage.
Lexington Lush (Gemini)
The queens were very clear on Lexington's brand and positioning, but pointed to some repetitiveness with all the talk about luxury and vocabulary and to possible insecurity.
Roxanne Fuego (Claude)
The queens used the largest variety of words to describe Roxanne recognizing that her seasoned and multi-faceted profile posed the biggest threat. Her "bayou realness" almost had no flaws.
Crimson Cascade (Copilot)
The queens referenced Crimson's vivid natural disaster and danger themes, but some called her humor dry and repetitive, sounding a bit predictable and "fun in theory".
Bianca Del Rio (Grok)
The queens praised Bianca for her high-energy and talent, recognizing her insult-comic brand but pointed out that she went too long in the challenges and sounded a bit scattered.
Nova Knockout (Perplexity)
The queens described Nova as an underdog with modern, witty, and concise voice, pointing that she brings trauma-to-punchlines humor but none called her "funny".
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Human-designed and developed by Kiril Traykov, May 2026.